Marc Benioff, CEO of Salesforce.com is on stage now. He makes the claim that Salesforce are doing for enterprise services what Amazon is doing for infrastructure, i.e. removing the “muck” and enabling innovation. He characterises one aspect of salesforce as an “Elastic Database, that scales” and in that regard, I can see a lot of overlap with some facets of the platform we’re building. If I were in hyphen overdrive, I might describe Bigfoot, as ultimately-flexible-data-storage-discovery-and-retrieval-as-a-service (but with added semantic goodness, of course).
AppExchange is a marketplace for business services built on the salesforce platform, and I see parallels between it and the Content Orchestration components of our platform, like Silkworm and Symphony. These sorts of components are all really about making it easy to compose applications by plugging together bits of data and functionality from all over the web.
In closing, Marc mentions the new AppExchange Incubator, a kind of Brill Building for Salesforce.com mashups, interesting.
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