Ok, very short post because this workshop is a) packed, standing room only so no opportunity to take notes and b) a little outside my area of interested being very much focused (lots of suits in the room!)
The panel predicts the emergence of a new network not of content producers but of content distributors.
Shifting dynamics of web advertising - away from measuring success in terms of direct response to advertising and toward brand building which has been more prevalent in traditional media, but which has the potential to be much more accountable & measurable as user behaviour becomes more visible across the web and through time. To me, this needs to dovetail with the ideas explored in the previous session around making identity data available while preserving anonymity.
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